All Inclusive Cosmetics

At CJP Beauty diversity isn't just a buzzword – it's the essence of what we do and who we are. Our slogan, "All Inclusive Cosmetics," reflects our commitment to creating beauty products that cater to all ages, races, and genders. We believe that beauty is universal and that everyone deserves to feel represented and celebrated. Whether you're fair-skinned or deep-toned, male, female or gender diverse, experienced in makeup or just starting out, our products are designed to empower you to embrace your unique style with confidence.

From our inclusive shade ranges to our diverse campaigns, inclusivity is at the forefront of everything we do. We strive to create a beauty community where everyone feels seen, valued, and empowered to express themselves authentically. At CJP Beauty, we're not just selling cosmetics – we're championing a movement for positive change in the beauty industry, one that celebrates diversity and embraces individuality in all its forms.

Meet our Founder

Hey, I’m Celina Jayne Pereira, founder of CJP Beauty – it’s nice to e-meet you!

In Australia, the local beauty industry is largely focused around skincare, with very few locally produced makeup brands, an opportunity I always felt was completely overlooked considering Australia’s rich cultural diversity. I myself am a first generation Aussie, born to Portuguese-immigrant parents. My fusion of influences, from sun-kissed Aussie glow to bold European glamour. I wanted to capture this essence, hence CJP Beauty was born.

I’ve been a makeup artist for over a decade, and nothing beats seeing a client look into the mirror for the first time after a glam session. Makeup has an unspoken power that helps individuals express their unique style and step into the version of themselves that they truly are.

I always saw a need for cosmetics that celebrated diversity and embraced clean, cruelty-free and vegan formulations. That's why I founded CJP Beauty, with a mission to provide cosmetics that are not only enhance your beauty, but also make you feel beautiful. From our inclusive shade ranges to our commitment to ethical practices, every aspect of our brand reflects my passion for beauty and authenticity.

The Makeup of our Make-up

At CJP Beauty, we believe in the power of clean beauty. Our formulations are carefully crafted with a focus on quality, safety, and efficacy. We prioritise natural ingredients and avoid harsh chemicals, ensuring that our products are gentle on the skin and free from potentially harmful additives. From nourishing botanical extracts to skin-loving vitamins and minerals, every ingredient is thoughtfully chosen to deliver maximum benefits without compromise.

All CJP Beauty products have always been free from parabens, sulphates, phthalates, mineral oils, formaldehydes, triclosans, glutens and talc.

Since the brands inception, our commitment to being vegan and cruelty-free is unwavering. We believe that beauty should never come at the expense of animals, which is why we never test on animals or use animal-derived ingredients in our products. We are proudly CERTIFIED vegan and cruelty-free through PETA’s Beauty without Bunnies Program.


As an Australian brand, CJP Beauty proudly embodies the essence of A-beauty. Our commitment to Australian manufacturing is not just about promoting local industry – it's about honouring the rich cultural diversity and natural beauty of our homeland. From the pristine beaches of Bondi to the rugged landscapes of the Alice Springs, Australia is a melting pot of diverse landscapes and cultures. We draw inspiration from this diversity, infusing it into our products and brand identity.

By manufacturing in-house, we not only support the Australian economy but also prioritise sustainability and environmental responsibility. We produce our products in small batches and use high quality ingredients to ensure our products last and no product is wasted. Our number of product launches per year is limited to avoid reckless product consumption and the ‘fast-beauty’ trend. When you choose CJP Beauty, you're not just choosing high-quality cosmetics – you're supporting a movement for sustainable beauty.