About Us

I just love make-up!

Hi, I'm Celina Jayne Pereira, founder of CJP Beauty - it's nice to e-meet you! If you couldn't tell I love makeup, so much so that I turned my passion, into a side hustle in 2018. I launched with a line of Luxury Silk Lashes, with accompanying tools.

I feel that Australian beauty lovers get a raw deal when it comes to accessing the latest products and trends. Not only do we have an agonisingly longer wait for launch items than our international friends, but also accessing affordable options can be hard to find

All Inclusive Cosmetics

I have set out to create a collection of products that could adapt to anyone's idea of beauty which has blossomed into our slogan: All Inclusive Cosmetics.

We take the idea of 'all inclusive' beyond just age, race and gender and are passionate about veganism, cruelty-free living, clean beauty and socio-economic groups.

The brand was created to celebrate why each of us are unique, and showing that through our makeup. Because makeup really is for everyone.

Diverse A-beauty

True A-Beauty is about the gorgeous diversity of our rich country. 

As a young girl growing up in a Portuguese-immigrant family, I always felt that my sense of beauty was a hybrid between natural Aussie skin and bold European glamour.

Our products are designed to fit into your makeup routine and to help you achieve your personal idea of glam. 

The makeup of our make-up

Part of our aim to be all inclusive is to be mindful of the ingredients we use in our products.

Our products are always formulated without:
- Parabens
- Mineral Oils
- Sulphates
- Formaldehydes
- Phthalates
- Triclosans
- Glutens

We are also proudly CERTIFIED vegan and cruelty-free through PETA's Beauty without Bunnies Programme.