Founder and makeup enthusiast Celina Jayne Pereira felt the Australian market could benefit from more local brands that are affordable and comparable to the big name international products we all know and love. She spent more than a year working on a line of products that combine Aussie consumer needs with an all-inclusive approach. The brand also aims to bring a touch of luxury and Aussie know-how to the international beauty market, shipping our products across the globe.
CJP Beauty takes the slogan ‘All-Inclusive Cosmetics’ to a place far beyond the discussion of race, age and sex. We are passionate about the inclusion of all lifestyle choices such as veganism and cruelty-free living along with catering to all socio-economic groups. Our products are designed by Celina to provide the most luxurious feeling in all aspects from product functionality and design to packaging – tuning in to everyone’s idea of glam.